STAGE - DIRECT MARKETING INTERN – JUNE 2025 (F/M) - PARIS

Your opportunity

Within the Global Client Engagement department, reporting to the Global Direct Marketing Manager, and working hand in hand with the Direct Marketing Coordinator, you will help in developing the global Client Engagement strategy by designing, deploying and constantly improving Direct Marketing channels, Lifecycle programs and Clienteling tools to recruit new clients and upgrade the existing ones.

How you will contribute

Collaborate with regional Client Engagement teams to drive client retention at a global level

Support the Direct Marketing, make sure it is in line with Balenciaga DNA

Monitor Direct Marketing, Lifecycle and Clienteling activities to ensure client satisfaction and engagement

DIRECT MARKETING RESPONSIBILITIES

• Interacting constantly with Merchandising, Digital, Image, Ecommerce and Product departments, in order to:
• Support the definition, update and sending of the Direct Marketing channels calendar
• Coordinate the delivery of Direct Marketing multichannel campaigns together with the external agency, the translation agency and the local teams by liaising with the adequate Balenciaga stakeholders at HQ level.
• Define relevant client targets in line with the criteria shared by HQ or target files provided by regions
• Weekly monitor the impact of direct marketing campaigns in terms of client engagement and sales
• Support benchmarking activities on a monthly basis

CLIENTELING RESPONSIBILITIES

• Handle one to one Clienteling task requests: prepare briefs, collect translations, liaise with the agency and regions to coordinate task delivery
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