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April & C. is an eco-responsible women's wardrobe, 100% Made in France. The brand was born of a passion for clothing, and the desire to participate in the relocation of the French textile industry and the sector's ecological transition. The emphasis is on the choice of materials: natural, organic and certified: Linen, GOTS organic cotton, EcoVero-certified viscose, Tencel, French or upcycled wool. The brand does not use synthetic materials. The majority of fabrics are of European origin. The approach extends to haberdashery: cotton sewing threads, natural rubber elastics and wooden or mother-of-pearl buttons. The garments do not contain metal zips or synthetic fusibles. Last but not least, the fibers making up the fabrics are not mixed, which makes recycling or end-of-life degradation much easier. Models are imagined and designed in Montpellier, then made by three small French workshops in the Rhône-Alpes and Occitanie regions. Manufacturing in very small batches, or even to order for certain products, means that the brand has no unsold stock, thus limiting its ecological impact.