FASHION: A PRACTICAL REFERENCE GUIDE

This book is an indispensable guide for students and a first-rate reference for professionals. It supports designers throughout the creative process, from designing a garment to putting it on sale.
This handbook brings together in a practical format all the information and concepts essential for planning and executing a fashion project, whatever its scale. Linking the six major phases of the fashion cycle - research, project development, design, construction, customer building and evolution - it offers designers effective strategies for building a coherent collection and communicating their vision.
Everything fashion designers need to know:
Theory of collections
History of fashion
Experience and training
Colors
Textiles
Accessories
Drawing
Patternmaking
Sewing
Finishes
Portfolios
Branding
Marketing
Fashion shows
Technology