LITTLE BOOK OF GUCCI - THE STORY OF A MYTHICAL FASHION HOUSE

Relive Gucci's spectacular rise from its Florentine roots to its reign over contemporary fashion in 'Little Book of Gucci', a visual journey through a century of luxury and innovation.
From its founding in 1921 as a small luggage boutique for the elite of Florence by Guccio Gucci to its current status as a luxury giant specializing in couture and accessories, the house of Gucci has been a titan of the world of fashion and luxury.

Over the past century, Gucci's iconic leather goods and decadent clothing have elegantly combined understated elegance and opulence, united under the coveted double-G logo.

"Little Book of Gucci" tells the story of the Gucci brand's beginnings, from luxury luggage and equestrian equipment to the Gucci clan's internecine family wars and ultimately the brand's rise from the ashes to become the haute couture giant of the 1990s.

But also how the house of Gucci, under the current direction of Alessandro Michele, has left its mark on streetwear and a new generation of fans.

Over 100 beautifully curated images showcase Gucci's bold yet sensual designs, confirming its status as the most influential brand of our time.