FASHION SYSTEM

Unforeseen and yet regular, always new and always intelligible, fashion has never ceased to interest psychologists, aestheticians, and sociologists. Yet it is from a new point of view that Roland Barthes questions it: grasping it through descriptions in the press, he reveals in it a system of meanings and subjects it to a true semantic analysis: how do men make sense of their clothing and their speech?

This book, which has become a classic, is one of the most brilliant examples of the application of semiology to a cultural phenomenon.

Roland Barthes (1915-1980)

Semiologist, essayist, he developed a singular critical thought, in constant dialogue with the plurality of theoretical discourses and intellectual movements of his time, while denouncing the power of any established language. He is notably the author of Le Degré zéro de l'écriture (1953) and Fragments d'un discours amoureux (1977).